Friday 21 December 2012

Counterfeiting in Fashion

Imitation and counterfeiting have always been issues to discuss about in the fashion industry. Chanel thought of imitation as a consistent measurement method of a brand’s success, saying that the more you were imitated, the more you succeeded in fashion.
Slight imitation (which was more like inspiration) has become more impudent over years.

The copying skill of luxury products had become so refined that even custom officers are often unable to tell which product is fake and which is real.
One of the strictest countries against counterfeiting is France, where half the 8.9 million counterfeit articles were luxury goods. In order to protect French fashion industry, one of its most profitable businesses, established an anti-counterfeiting legislation stating steep fines, not only on fake producers and sellers, but on buyers, too.








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